What is the best predictor of a successful financial transaction?

Since the first traders began exchanging their possessions, the best predictor has been knowing the identity of the other party.

The size of a transaction, the distance between traders, the nature of the transaction, or even the languages of the parties do not change the need to know the identity of the other party to a transaction.

But the question, “who am I doing business with?” does not always have an obvious answer. For both buyer and seller, authentication of the participating parties has become a high-value assurance of security. And today, security is a major concern for online consumers.

Solving The Identity Problem

Payment Pathways has developed patent-pending technology and business processes that elegantly solve the identity problem — without layering on yet another scheme to protect the private payment identities of consumers and businesses alike.

Our Greenlist® technology will be deployed by banks, content providers, and others to positively identify participants to a transaction, find the payment address of the other party to the transaction, and provide the means and method to complete the payment transfer.

Operated as a secure Web service for banks, Greenlist employs state-of-the-art database and security technology to verify that each party to a transaction is properly credentialed based on easy-to-remember public identifiers. The Greenlist locates virtual payment addresses just as a “white pages” finds phone numbers and physical addresses.

How You Benefit

When your virtual addresses are Greenlisted:

• You can review and pay bills electronically without divulging your credit card information.
• People can electronically send money to your public payment address.
• You can get instant retailer rebates or discount coupons when they are most valuable to you.
• Online merchants reward you with more loyalty incentives because you pay them more efficiently.
• You stop paying your doctors to retrieve your own online healthcare records.

In the Greenlist, your identity information is locked and loaded for mobile activation. You are informed whenever an individual or a company seeks to find or authenticate any of your virtual addresses, be it your payment address, patient healthcare records, or even a merchant loyalty program account. And because it only works in one way, you can give it to anyone — in absolute confidence that your money and records will be safe. We call that informational self-determination.

Greenlist banks can offer a service that is

• less expensive for consumers than Western Union or Moneygram,
• more secure than PayPal, and
• more convenient than checks.

Accelerating Migration To Electronic Payments

Banks also use Greenlist to virtually eliminate data entry mistakes and substantially reduce fraud risk associated with migration of paper-based money transfer systems — such as checks and cash — to the use of electronics in money transfers.

• Payment Pathways uses consumer information from banks. The most trusted source.
• Greenlist is a standard that is neutrally positioned among all traditional and emerging payment systems.
• Payment Pathways works with any payment systems that choose to participate-develop in this standards-oriented model. No bets required on one payment system surviving over another.

Payment Pathways is founded on guiding principles and intellectual insight developed by Dr. Franco Modigliani (1918-2003), the twenty-third economist to win the Nobel Prize for Economics.

We invite you to discover more about Payment Pathways. Meet our experienced and talented management team and advisors. Learn about our solutions and underlying technology. Get your questions answered. And if you want to know more, please contact us.